Toyota SWOT Analysis
Toyota Motor Corporation
This SWOT analysis looks at Toyota, an automobile maker that now operates in nearly 200 countries around the world and is known for making fuel-efficient, economical vehicles, including cars, trucks, people carriers and sports utility vehicles. It is often viewed as being at the forefront of alternative fuel vehicles but has also faced criticism in recent years for its lack of quality and potential safety risks. However, the company continues to hold a strong market position and must look forward in terms of leveraging its strengths for identifiable opportunities while addressing its weaknesses and perceived threats in the market and even internally.