Case Studies

As a business student you'll often be asked to review a case study of a specific business to learn about their history, development and strengths and weaknesses. It's a vital skill to have to be able to review a businesses performance and apply that knowledge to suggest ways that another business can be improved or avoid repeating historical mistakes of their competitors.

Amazon Logo
Retail

Amazon

The success of Amazon.com and the pathway which led to such steady growth can be found in the diversity of the business...

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Amstrad Logo
Technology

Amstrad

Amstrad will always have the benefit of being known as the first company to offer reasonably priced personal computers...

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Barclays Logo
Banking

Barclays

The main keys reasons for the success of Barclays are, with over three hundred years of history and expertise in banking...

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BP Logo
Energy

BP (British Petroleum)

BP has evolved from several companies dating back to the early years of the 20th century, focused initially on oil...

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BT Logo
Technology

BT (British Telecomm)

Whilst these adaptations to market products have retained a level of consumer success, BT have also used mediums of...

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Cadbury Logo
Food & Beverages

Cadbury

The key reasons for Cadbury's success is the company's enduring and sustained key product lines such as Cadbury's Milk Tray...

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Easyjet Logo
Aviation

Easyjet

Easyjet was particularly successful because it identified a niche in the market for low price short haul flights...

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EBay Logo
Retail

EBay

A key advantage EBay holds over other retailers operating on line is the technological development and innovation...

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ExxonMobil Logo
Energy

ExxonMobil

ExxonMobil has been in existence for over a hundred years and is the world's largest company that is publicly traded...

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HBOS Logo
Banking

HBOS

The HBOS group of companies operates in the retail, business and corporate banking sectors and also deals with...

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HSBC Logo
Banking

HSBC

Compared to its main rivals, in times of financial crisis HSBC continues to lead its conventional strategy aimed at...

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Ikea Logo
Retail

Ikea

IKEA is associated with products that are simple, low cost and stylish. These associations gave IKEA a very broad appeal...

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ING Group Logo
Banking

ING Group

The ING group was the first ever, financial services provider to use the worldwide web for its banking activities...

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Johnson and Johnson Logo
Retail

J&J (Johnson and Johnson)

Whilst within medical markets Johnson and Johnson carry out extensive work on development for generic medicines...

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McDonalds Logo
Food & Beverages

McDonalds

Originally set up by the McDonald brothers in 1940, rapid expansion came with the involvement of Ray Kroc in the 1950s...

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Shell Logo
Energy

Shell

The key reasons for the success of Shell Oil Company are associated with the oil major's multinational oil business...

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Starbucks Logo
Food & Beverages

Starbucks

Starbucks Coffee Company was established in 1971 and has grown to be the leading retailer roaster and brand on specialty...

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Tesco Logo
Retail

Tesco

The success of Tesco can be attributed to the strength of its brand and customer loyalty. With Tesco's ongoing commitment...

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Toyota Logo
Automotive

Toyota

Toyota Motor Corporation is Japan's number one carmaker. Toyota has international presence in over 170 countries worldwide...

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Walmart Logo
Retail

Walmart

Walmart, throughout the last few years has made immense use of the comparative advantage and moved its manufacturing...

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Xerox Logo
Technology

Xerox

Xerox was particularly successful because it developed a strong brand and enviable position with high-end customers...

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