Business Study Resources – Burberry
Burberry Group plc, is a British luxury fashion house headquartered in London, England. Its main fashion house focuses on and distributes trench coats, ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics.
Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing and creation of the first of its kind fabric called Gabardine, which is completely breathable and waterproof, exclusively made for the brand. Developing 45 degrees unique pattern-based scarves, trench coats, and other fashion accessories. The first shop opened up in the Haymarket, London, in 1891. Burberry was an independent family-controlled company until 1955, when it was reincorporated.
Its distinctive check pattern has become one of its most widely copied trademarks. Burberry is most famous for its trench coat. Burberry has branded stores and franchises around the world and sells through concessions in third-party stores. Its coats were worn in the trenches during the First World War by British soldiers, and for decades thereafter Burberry became so much a part of British culture that Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants.