Business Study Resources – Deliveroo



The company makes money by charging restaurants a commission fee, as well as by charging customers a fee per order.

Early June 2016, the German Hotel and Catering Association (German: Deutscher Hotel- und Gaststättenverband) cautioned for delivery services such as Deliveroo or Foodora (a competitor using almost an identical business model; and at that time almost equally present in Germany), claiming that they attack their value chain without respect. In this warning, the Association wanted to prevent the market for food delivery services starting to resemble that of hotels, where businesses have become dependent on booking portals such as or HRS but are unsatisfied with the commission fees required by those portals.

In mid-June 2016, the founders of Deliveroo, Will Shu and Greg Orlowski received an award for the “Best Startup Founders” as part of “The Europas Startup Conference and Awards”, which are given to technology companies.

Source: Wikipedia

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