Business Study Resources – Lululemon

Lululemon Athletica


lululemon athletica Inc., styled as lululemon athletica, is a Canadian athletic apparel retailer. It is a self-described yoga-inspired athletic apparel company and a designer and retailer of technical athletic apparel, which produces a clothing line and runs international clothing stores from its company base in Vancouver, British Columbia, Canada. The company makes a number of different types of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories. They sell their clothing internationally. Key competitors include Athleta, Nike and Under Armour.

The company was founded in 1998 by Chip Wilson in Vancouver, Canada. In 2001, the company began selling yoga wear. Christine Day, a former co-president of Starbucks International, became chief executive officer in June 2008. In December 2010, lululemon recalled some of the store’s reusable bags that were made in China from polypropylene, based on reports of high levels of lead and concerns about possible lead poisoning. In December 2013, founder Chip Wilson announced his resignation as chairman, and that president of TOMS Shoes, Laurent Potdevin, would become CEO. In February 2014, the firm announced plans to open its first full store in Europe with a flagship shop in Covent Garden, London. Day announced her departure as CEO in June 2013 after one of the company’s core products, black Luon yoga pants, were pulled due to the sheerness and lack of quality of the pants. In February 2015, Wilson announced that he resigned from the board. Michael Casey, lead director of the board, replaced Wilson. Store managers have responsibility for the store’s layout, color coordination, and community involvement.; Seventy percent of managers are hired internally, according to a company source. In March 2015, the store expanded its accommodation to men by introducing anti-ball crushing (ABC) pants, designed with additional latitude in the crotch region.

Source: Wikipedia

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