Business Study Resources – Zomato
Zomato is an Indian restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including Australia and United States. It provides information and reviews on restaurants, including images of menus where the restaurant does not have its own website.
The service began as Foodiebay, and in November 2010 was renamed as Zomato. Between 2010-13, Zomato raised approximately US$16.7 million from Info Edge (India) giving them a 57.9% stake in Zomato. By 2011, Zomato launched in Bengaluru, Pune, Chennai, Hyderabad and Ahmedabad and introduced smartphone applications. With the introduction of .xxx domains in 2011, Zomato also launched zomato.xxx, a site dedicated to food porn. The company also launched a print version of the website content, “Citibank Zomato Restaurant Guide”, in collaboration with Citibank in May 2012, but it has since been discontinued